INTRO / PROFILE
Davide Giorgi
Independent Brand Designer
Brand Identity · Product Brand Identity · Visual Communication
I turn strategic thinking
into brand identities built
to work in the real world.
FORM/PENCIL
Treviso, ItalyIndependent since 201832 years oldWorking with brands & design studios
MOVE / DRAG
INTRO / PROFILE
Davide Giorgi
Independent Brand Designer
Brand Identity · Product Brand Identity · Visual Communication
I turn strategic thinking
into brand identities built
to work in the real world.
FORM/PENCIL
Treviso, ItalyIndependent since 201832 years oldWorking with brands & design studios
MOVE / DRAG
DRAG / EXPLORE
01/PRACTICE AREA
Brand Identity Design
Build or rebuild a brand from strategic foundations to a coherent verbal and visual identity system.
Research
Brief, market, competitors, audience and SWOT analysis
Strategy
Positioning, architecture, value proposition, vision and values
Verbal
Naming, tagline, tone of voice and key messaging
Identity
Art direction, logo, typography, colour and visual language
System
Guidelines, touchpoints, applications and rollout
EukosmoCibuuhDe Carlo Jewelry
Discuss a brand project↗
PROCESS / 06 PHASES
From thought to form.
A flexible process for moving from questions and ideas to a system ready to work.
01Research
Understand the brief, context, audience and the space the project needs to occupy.
DRAG / SELECT